Digital Analytics & SEO Specialist

Location: Montgomeryville, PA - Pennsylvania
Date Posted: 02-12-2018
This position is an SEO expert, PPC strategist, and web analyst all in one.  
You will be tasked with securing the company’s position atop organic and paid search results, optimizing conversion and the user experience across combined SERP efforts. This includes overseeing our PPC initiatives with our partners and owning end-to-end SEO - managing tactical execution, building site authority, crunching the ranking and performance data, and identifying new opportunities. Always measuring, optimizing, and auditing the site for technical and contextual SEO, server security and data integrity.
You will be responsible for analyzing online marketing acquisition strategies and website visitor behavior and experiences - interpreting the data into meaningful stories and actionable insights to improve website and marketing performance and increase online search visibility. You will help us better identify user needs and pain points, find efficiencies, and develop better ways to serve and enhance the customer’s experience through optimized pages, content, and UX that meet the user’s needs and drives goal completion.
  • SEO strategy and execution: Drive traffic to the website by utilizing a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
  • Optimize copy and landing pages for best SEO practices & usability.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and conduct competitor analysis.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Utilize Google Search Console to optimize on-site discoverability
  • Oversight and coordination of PPC initiatives with outsourced partner, managing our PPC budget and maximizing growth while maintaining an efficient ad-to-sales ratio
  • Monitor site performance and data integrity via Google Merchant Center
  • Oversight and coordination of tracking tags, tracking strategy, and tag management on site; setting up events and tracking via Google Tag Manager, Search Console, and Analytics.
  • Oversee site analytics initiatives, developing and managing reports and dashboards, to evolve data-driven decision making and deliver insights and analysis on our site content and funnels.
  • On-site customer behavior and conversion rate optimization – Provide funnel analysis, monitor user behavior, and optimize user interactions - interpreting pain points, finding efficiencies, and tying together points in their journey to develop ways to enhance the on-site experience and increase goal completion.
  • Remain up to date on all current trends and changes in the digital landscape. Frequent training and research is required to stay ahead of the curve in this role and the ability to adapt will be key.
  • Integrate market research and monitor changes in the Search Engine Optimization space, researching and analyzing industry developments and assessing impact to  business.
  • 2+ years of SEO experience (including mobile and video SEO)
  • 2+ years of SEM experience managing a PPC budget and campaigns across Google, Yahoo, and Bing. (or close collaboration with Paid Search team). Experience with Native Advertising a plus.
  • Mastery of Web Analytics tools and Google Suite including creation of custom reports, segments, and dashboards. (Required: Google Analytics, Tag Manager, Search Console, Merchant Center, Bing Webmaster Tools, SEMRush/Moz Pro, etc.)
  • Experience working on an eCommerce website
  • Strong understanding of technical SEO (Canonicalization, Sitemaps, Crawl Budget etc.) and Content Strategy.
  • Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema markup
  • Strong problem solving and analysis experience leveraging data from a number of platforms/tools.
  • An analytical thinker that can translate and crunch the data and drive ROI – but with a creative side to explore new ideas, ad testing, and user journeys.
  • Ability to analyze maintenance and web development costs to evaluate prospective site changes and third party implementations for SEO impact that may affect revenue, traffic, and rankings.
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